For training and learning purposes, video based content is increasingly becoming a popular choice. It is also a perfect match for corporate training as it is learner-centric and helps overcome real-world constraints. It is a versatile format, as it can be integrated with Learning Management Systems (LMS), viewed during an instructor-led training, and can be shared over the intranet. It can be utilized during video conferencing and be included in a chat room forum. Its integration with various virtual learning services makes it an ideal learning tool for employees.
Video based learning finds extensive usage in the elearning domain is no surprise. It is among the top 3 most preferred formats when it comes to online learning. It is interesting to note that video based learning is gaining ground when it comes to informal as well as formal training. It is seeing an accelerated adoption as MicroLearning and Mobile Learning find wider acceptance. Elearning authoring tools help create engaging and immersive learning videos that use MicroLearning to its advantage.
Growing Mobile Learning
Mobile learning is slowly and steadily becoming an important part of corporate training programs across the globe. In fact, the ‘mobile first’ trend wherein the training is mostly utilized on smartphones, is on the rise, when compared to the prevalent ‘mobile friendly’ format wherein the training is utilized across varied devices such as laptops, desktops, smartphones, and tablets.
MicroLearning based Videos
MicroLearning based techniques are widely in use today for corporate training. Videos form a significant component in this learning format. It is known as a format that is highly engaging and packs a punch when it comes to training impact. Small and bite-sized videos on the go are preferred by learners who want to make the most of their time.
As per Gartner Research, 75% of workers of large organizations were expected to engage in watching different types of videos more than three times a day in 2018. Snapchat, YouTube, and Facebook achieve nearly 22 billion video views daily. Video-based learning is able to create an engaging experience for learners, that has high retention and recall value. This type of learning is popular among most of the target audience including millennials.
Using suitable technology and learning strategy, effective learning tools can be created in the form of videos. Let us take a look at some of the top video based learning strategies.
Learning videos need to be informative and engaging at the same time. Detailed information paired with audio clips can be effective in delivering the message. However, a great alternative is real-life scenarios that showcase the skills that the learners need to learn or develop. Real life scenarios make more sense as the application of the skill becomes clear to the learner and thus there are greater chances of adoption of the skill. Such video based learning will also drive the confidence of the learner.
Animated Videos with a Twist
Shooting full-length videos with actors can be tedious and time-consuming. Good actors come at a cost and can spike the cost of the content creation. A budget-friendly alternative is to utilize the learners themselves. For example, if you are creating a video about employee onboarding for a customer, you can take pictures of people in your office and mix them up with animated characters. Animated characters that have life-like faces will add a great effect to your videos.
The learner would be able to connect with this content in comparison to plain animation. The faces used in the video display a wide range of emotions that would give a light-hearted feel to the content. Learners have fun watching these videos while learning in the process.
Audio-Based Learning Tool
Learning videos can make creative use of audio wherein there is a constraint on the visual content. For example, the audio need not mimic the text being displayed in the video. Audio can be used creatively to create a background for the situation being described in the video. It can be used to add depth and explain the text being used in the video.
Everyday language and a friendly tone make for a successful video, without the learners getting intimidated by the content. A neutral accent or an accent that the learners connect with is essential for the video to be impactful. Avoiding using jargons and a straightforward approach can help make the video easy to comprehend. Elearning authoring tools help create interactive learning videos that use audio narrations to its advantage. Employees who love to multi-task can continue with their work while listening to audio-based content, referencing the video for the visual content displayed.
Text-Based Video Learning
Video learning that uses text is a great way to share information. Minimal and appropriate use of text ensures that the content is easy to understand and the learner does not lose interest. There are various ways to effectively utilize text in videos. Text can be used to give emphasis to particular concepts in the video. For example, while developing a video about corporate communication, the various types of corporate communication forums are discussed. To create visual stimuli the types of communication are displayed on the screen, this helps the learner remember the key points from the video and thus apply them in their work. Displaying the key content further helps the learner in recalling the content later.
Graphic-Based Video Learning
Graphics help add context and background to the content being showcased in the learning video. For example, to depict timeliness and quick action on part of the employee, a graphic of the sun rising above the horizon can be used to get the message across. Graphics are great as visual aids to emphasize and convey the crux of the matter. Developers prefer minimal usage of graphics to ensure that the video is life-like.
While video based learning is growing in popularity, it would be wise to understand when to use them as they can be diverse in terms of learning objectives, content and development technology. Understanding the needs of the learner is pivotal for developing effective video learning content.
Author Bio: Swapnil Uchil
Swapnil has 7+ years of experience in e-learning and corporate training. He has expertise in learner-centered pedagogy, skill development and training need analysis. He holds a Bachelor’s degree in Science and believes in the principles of life-long and experiential learning. In leisure, he enjoys trekking and sketching.