Have you ever noticed that there are times that learners are sitting and listening to some lecture or orientation, but then just one look at them and you know that their mind is completely elsewhere? So where do you think the problem lies… is it with the learners or with the learning method?
If your answer is learners, then wait and think again. Do you know that the new-age learners have a lower attention span? hence keeping them constantly engaged throughout the learning process is not an easy deal.
Therefore, it becomes important to utilize elements that can invoke the desire and enthusiasm to learn, while keeping the learner interested throughout its duration. Several studies and developments suggest that one of the most efficient ways to capture a learner’s undivided attention is through gamification.
If you are wondering how gamification can help organizations to make the learning better, then you are at the right place. Together, we will explore the idea of gamified learning.
As discussed, a lack of engagement with learning programs among learners is the biggest challenge that many L&D leaders are yet to overcome. By integrating the principles of gamification, organizations can lift engagement with their learning and development programs. Game attributes like rules, aims, challenges, immediate feedback, performance affirmation, and interest, when applied to corporate learning programs, can help arouse enjoyment and engagement transforming tedious, boring learning experiences into a fun and rewarding experience.
The potential of gamification is based on comprehensive motivational support. Deci and Ryan’s Self-Determination Theory talks about this comprehensive model that covers both intrinsic and extrinsic motivations factors. Intrinsic motivation is directly linked with the assigned task, such as enthusiasm, happiness, and curiosity, whereas extrinsic motivation always aims at external factors, such as financial compensation. Traditional incentive mechanisms are usually based on increasing extrinsic motivation, i.e., introducing financial rewards. Such stimuli often fail to increase motivation in the long run. The amazing thing about gamification is that it drives both intrinsic and extrinsic motivators to build success.
3 Reasons that support Gamified Learning
- Experiential Learning: As opposed to content-based lessons that only give you the right answer to a question or a situation, the gamified scenarios allow learners to move through different levels of a challenging situation. They learn through experience either by making decisions or taking action.
- Simulated Learning: Gamified learning provides learners with realistic solutions, enabling them to visualize and experience a connection. It gives them an optimized space to face real-life scenarios and challenges in a safe and controlled environment.
- Competition-based Learning: With the help of different levels, scores, badges, and a global leaderboard, learners can evaluate and assess their performance in comparison to others. This in turn promotes a feeling of self-confidence and builds competitiveness.
Gamification is so versatile that it can be applied to any platform or tool, across industries.
Let’s look at Gamification in Education and in Corporates.
Gamification in Education:
Do you know that approximately 1.2 million students drop out of high school in the US alone? Several factors contribute to this, such as systemic flaws, age-old learning methods, and lack of engagement.
Can Gamification help reduce this glaring dropout rate? Could it offer a more engaging curriculum? Perhaps a look at its benefits might answer these questions.
Enhanced Learner Motivation and Engagement: Game-based learning offers several motivational techniques, such as challenges and rewards that keep students focussed and engaged throughout the entire process. It makes learning concepts more fun-loving and interesting for students.
Turning Fear into Fun: Ok, so most of us had that one subject we feared the most in school, right? Let us take ‘Maths’ for example. Gamification can turn this fear of numbers into the love for numbers. Gamified learning enables learners to break down complex concepts into simpler ones that can be mastered easily.
Enriching Experience and Enhanced Attention: Leveraging gamified elements helps in overcoming classroom challenges through interactivity, and it completely transforms the traditional evaluation method using a reward system.
Gamification in Corporate Onboarding and Training:
Don’t you agree that Onboarding and Training requires an interactive approach? Most new hires today are ‘Millennials’; therefore, relying on a generic and mundane method, where they spend their time just reading policies and attending training sessions, will be a major deal-breaker.
An Interactive Gamified Experience
The average new hire has a minimum of 30-50 activities to complete during the onboarding experience. Now with that kind of pressure, even the most passionate and motivated hire can struggle to retain information. That is where gamification plays a vital role, think about it, what would a millennial prefer; A lengthy text-heavy PPT or a Graphic rich real-life training scenario?
Gamification strategies have evolved and matured. For the workplace, gamification now focusses on other approaches like microlearning, personalization, social learning, etc. Here are the different levels of gamification that can be incorporated into the workplace:
1. Partial Gamification: This comprises of the initial level of gamification where the following can be applied:
- A Gamified Quiz or Assessment integrated into an eLearning course
- A basic gamified activity where the learner must navigate through a task to progress to the next level
2. Detailed Game-Based Learning: At this level, the entire learning path is completely transformed into a responsive game that features different elements like score, badges, and leaderboards.
3. A Gamified Learning Path: This level comprises of a learning path that consists of challenges aggregating to achieving proficiency and acing skills at different levels. This too contains elements like score badges and rewards including leaderboards to fuel a sense of social recognition.
4. Full Fledged Gamified Portals: This level consists of the next generation gamified approach that consists of Microlearning, Personalization, 3D VR environments, and Social Learning while retaining the aspects of the previously utilized approaches.
The human mind has an innate desire to be curious and a natural tendency to be goal-oriented. Gamification acts upon these multiple senses, enabling an engaging experience that increases the learner’s desire to achieve goals, thus promoting a mindset of constant achievement.
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In my 6+ years of marketing journey, I have been most excited to be working on brand building, campaign management, content marketing, user acquisition, and managing events. I have hands-on experience in performance marketing, mobile app marketing, display advertising, traffic & revenue generation. A Rand Fishkin follower and a fitness freak.